http://neilblog.schlagergroup.com/2009/08/21/pick-of-the-litter/ History. Education. Technology. Sat, 19 May 2012 02:45:52 +0000 http://wordpress.org/?v=2.2.1 http://neilblog.schlagergroup.com/2009/08/21/pick-of-the-litter/#comment-612 neil Fri, 21 Aug 2009 15:18:57 +0000 http://neilblog.schlagergroup.com/2009/08/21/pick-of-the-litter/#comment-612 Dear Patty, thanks so much for your comments. Indeed, we are going to focus our advertising in review periodicals, because we know that these resources are heavily used by librarians in purchasing decisions. As it happens, we were at TLA this past year, working out of the Salem Press booth. (Giving away posters, needless to say!) I agree with you: it was a fantastic way to meet librarians in person and to connect with them. A big part of our outreach effort is centered on building our name in our local/regional communities. We've only just begun. Dear Patty, thanks so much for your comments. Indeed, we are going to focus our advertising in review periodicals, because we know that these resources are heavily used by librarians in purchasing decisions. As it happens, we were at TLA this past year, working out of the Salem Press booth. (Giving away posters, needless to say!) I agree with you: it was a fantastic way to meet librarians in person and to connect with them. A big part of our outreach effort is centered on building our name in our local/regional communities. We’ve only just begun.

]]> http://neilblog.schlagergroup.com/2009/08/21/pick-of-the-litter/#comment-611 Patty Fri, 21 Aug 2009 15:12:00 +0000 http://neilblog.schlagergroup.com/2009/08/21/pick-of-the-litter/#comment-611 I'm having trouble getting our librarians to even try Twitter. They don't have time for one more thing...so you aren't going to reach any of ours via Twitter. You mentioned advertizing in industry periodicals. I would suggest that Review periodicals would be a good one to advertize in. Also, attend Texas Library Assoc. conference (one of the largest in the country). School librarians don't have a lot of time to talk to individual vendors through the year (in person or via phone). But many will take advantage of having all the vendors in one place at one time and will spend a good portion of their conference time in the vendor hall. It gives them the opportunity to examine the materials - much better than only seeing it in the catalog. Twitter accts: @pwindsor @dentonisdlib I’m having trouble getting our librarians to even try Twitter. They don’t have time for one more thing…so you aren’t going to reach any of ours via Twitter. You mentioned advertizing in industry periodicals. I would suggest that Review periodicals would be a good one to advertize in. Also, attend Texas Library Assoc. conference (one of the largest in the country). School librarians don’t have a lot of time to talk to individual vendors through the year (in person or via phone). But many will take advantage of having all the vendors in one place at one time and will spend a good portion of their conference time in the vendor hall. It gives them the opportunity to examine the materials - much better than only seeing it in the catalog.
Twitter accts: @pwindsor @dentonisdlib

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